SMS messaging has been in use for many years for personal messaging between end users, but many businesses could now benefit from using text messaging to improve customer engagement, increase sales, and streamline operations.
Studies have shown that people open SMS messages much more quickly than other forms of communication, such as email. According to research, SMS messages have an open rate of over 90%, and the vast majority of those messages are opened within the first three minutes of being received.
This is because SMS messages are typically delivered directly to a person’s mobile phone, which is with them at all times, and people tend to be more likely to check their text messages quickly, especially if they hear a notification sound. In contrast, emails can often get lost in a cluttered inbox and may not be read until later or even ignored altogether.
Most of our customers who sell direct to consumers are surprised by the number of messages they receive after SMS enabling their numbers. Sometimes, they receive simple messages after placing a call . For example, “Call me back in 10 mins”. Other prospective clients may use SMS for the initial contact, and these leads would have been lost.
Prodosec can help you comply with the latest anti-spam regulations (known as 10DLC registration), to ensure that your messages reach their intended destination.
Overall, SMS messaging can be a valuable tool for businesses to improve communication with customers, streamline operations, and increase sales.